Positive News for Positive Realtors
February 25, 2008
Good news on the lending front -- standards are tightening, job numbers are good,
and OFHEO.org reports steady or increasing prices in most of the country.
Listen Now!
February 22, 2008
Detroit pulls out of tailspin -- sales are up at long last. More options for those in foreclosure,
some good news from California, and an update on the latest foreclosure data.
Listen Now!
February 11, 2008
Happy Chinese New Year!
Positive News about the Year of the Rat.
Listen Now!
February 6, 2008
Giants Win Superbowl--Is It Good News for Real Estate?
Good news from a number of sectors including population predictors, unemployment, and a decline in ARMS. Tune in to get the details and learn what the Superbowl championship means to your market.
Listen Now!
January 28, 2008
A major rate cut-hooray! Learn why 2008 is the best window of
opportunity for your buyers perhaps ever! More good news on the sales
data is starting to come in-spread the word!
Listen Now!
January 21, 2008
In this week's Positive News, we look at how the weak dollar is attracting foreign business into the U.S.
and creating more jobs. Real estate website traffic is up and foreclosures are being worked out.
Listen Now!
January 16, 2008
Don't drink the Wall Street KoolAid When It Comes to Real Estate,
Realtors ARE Smarter than Wall Street. Learn the one thing that you already
track that really tells you where the market is going. Real estate is local.
Also, positive news from the latest PMI study about anticipated drops in prices.
Listen Now!
January 7, 2008
Good news on a number of fronts, despite talk of a recession due to the jobs numbers.
Tune in to hear good news about building starts in California, the easing of the
credit crunch, and lower mortgage rates for 2008.
Listen Now!
January 2, 2008
The so-called "free fall" in prices is a joke.
Listen Now! to find out why
If you have positive news to share with our listeners, please email Bernice at: Bernice@RealEstateCoach.com and spread the positive word!
Module Categories:
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Index of Training Programs in the
Listen and Learn Library |
Technology and Internet Marketing
Blogging
Blogging: So Simple a Five Year
Old Can Do It
Frances Flynn Thorsen, the Managing Editor of RealTown, shares the
secrets of how to implement blogging in your business. If a five year
old can do it, so can you?
Blogging Made Simple AND Profitable
Teresa Boardman is one of the leading bloggers in the real estate industry. In this candid interview, Teresa reveals how she has managed to beat out the two biggest real estate firms in her area on Google, all through blogging. Best of all, she has a simple strategy that will let you create a blog easily that will generate real estate clients who are eager to work with you.
How to Become a Successful Blogger
Jim Cronin, blogger and blogging trainer extraordinaire plus the
founder of www.RealEstateTomato.com, will have you frantically taking
notes as he reveals secret after secret about how to become a
successful blogger. Make sure you have plenty of caffeine handy for
these two sessions--you'll need it to keep up with all the great
ideas that Jim shares about how to successfully incorporate blogging
into your business. If you want to get to the top on the search
engines and stay there, blogging is about the best bet in town. Let
Jim unlock the secrets of how you can succeed at blogging too.
>Order now
Internet Marketing
Dazzle Your Referral Network with Stazzle
There wasn't much new in terms of technology at NAR 2007. One of the exceptions was a new software system from a company called Stazzle. Use it to track your leads and develop a more effective social network.
Are You Over Exposing Your Listings on Line?
Jeff Turner points out how as agents, we may actually be hurting our
sellers by giving their listings too much exposure on-line. Jeff says
technology may be taking us down the wrong path. Learn how to
motivate your web leads to call you rather than eliminating your
listings based upon what they see on line.
The Most Exciting New Tool for 2008--Predictive Marketing
Are you still using drip Email? If so, it's time to replace it with
predictive marketing. Learn how to use this important new tool to
take your web business to the top in 2008.
Jeff Tomlin: Lead Generation
Would you like to market your listings on over 30 different websites for FREE? Want to know how to expose your listings to over 140,000 agents in over 50 countries as well as tracking where all your leads originate? Jeff Tomlin of Point2Agent explains how to turn your website and your blog into a lead generation machine. Don't miss this interview that will help you convert web leads for years to come.
Do You Have the Voice to Be on Trulia Voices?
Mike Kelly is not only a successful real estate agent and real estate
talk show host, he's also a very successful blogger. One of the great
opportunities for agents who are just starting to blog or who don't
want the hassle of writing five days a week is to use a great new
service from our friends at Trulia (the search engine specifically
for the real estate industry. Trulia Voices allows you to answer
questions from buyers and sellers in your own area. Mike explains the
ins and outs of using this important new tool.
>Order now
Call Capture
Tried and True--Call Capture Still Captures Listings
The 800 Call Capture or IVR technology has been around for many years. It still is one of the best ways to convert more listings. Did you know that 90 percent of all brokerage phone calls are lost because the person answering the phone cannot get the caller's phone number. That means 90 percent of your advertising money is being wasted on incompetent agents answering the phone. Learn how this simple program can help you get more sellers to say, "I want to list with you!"
>Order now
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Real Estate Sales and Traditional Marketing
Business Development
Ira Serkes Reveals the Secrets of "How I Became the Happiest Agent in Berkeley."
In this candid interview, Ira Serkes shares the formula he uses to determine whether he will work with a client or refer them to another agent. His approach rates them on the niceness factor as well as which part of the market in which they are purchasing. If they don't meet Ira's criteria, he refers them elsewhere. If you want a practical approach to having a better business, don't miss this session.
"Do You Have Standards for Your Buyers?" with Ira Serkes
Ira has a very specific formula that he uses to determine whether he will work with a buyer or not. He only works with buyers who are purchasing at or above the median price for his market area. He also refuses to take contingent sales. If you haven't thought about the standards for your business, this session is a great way to get started.
It's 2008--Do You Know Where Your Business Plan Is?
Business planning can be very detailed or relatively simple. In this session, Bernice outlines a simple business plan that will help you build your business on your strengths and accomplish what you need to do to keep your business strong no matter what the market does.
Steve Kantor: Billion Dollar Agent--Lessons Learned
Discover the secrets of over 100 top agents who have sold over a billion dollars of real estate in their career or on the road to do so. Steve Kantor shares the strategies that took the agents he interviewed for his book to the top. If you like the interviews, order the book.
>Order now
Teams
Lester Cox on Teams
To Team or Not to Team-that is the question. Having a real estate team is not all it's cracked up to be. Learn the pros and cons of creating a team in your real estate business from the mega real estate agents who have done it both ways. Lester Cox had a slow year last year--he only closed about 250 transactions. Learn how Lester built his team from the ground up in just a few short years.
>Order now
Dare to be Different
In the Dare to Be Different podcasts, we look at unusual ways that agents are promoting their businesses that make them stand out from the crowd.
Help Your Clients Get OUT of Foreclosure and Stay in Their Homes
Did you know that over 60 percent of all loans that are in trouble
can be worked out so that the homeowner can continue to stay in their
home? In this powerful interview with Frances Flynn Thorsen, the
Managing Editor of RealTown, you will learn what you how you can save
families from being forced out of their homes. This may be the most
important and meaningful contribution that you can make to your
community. Don't wait--listen now.
Be "You-Nique"
Would you like to make your open houses stand out way above the competition? Would you like to give your clients a wonderful closing experience that they will never forget? National radio show host, speaker, and author Butch Grimes shares what it takes to make his business stand out from all the rest.
Frances Flynn Thorsen Interview: Dare to be Different Marketing
How would you market a house that would be ideal for an attorney's
office? Frances Flynn Thorsen, the Managing Editor of RealTown,
shares what she did to motivate 40 attorneys to pick up the phone and
call her. Fran knows how to have fun when it comes to marketing and
has some of the most creative ideas in the business. Join her for
this light hearted session on how you can make your marketing
different in 2008.
Dare to be Different Marketing
Dare to be Different Marketing with Mary Pope-Handy If you want a great idea on how to promote your business for Halloween, don't miss this session with Mary Pope-Handy who is an expert in haunted real estate. This session shows you how to put Mary's dare-to-be-different marketing approach to work in your business. Visit her blog at HauntedRealEstateBlog.com.
>Order now
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Real Estate Sales and Traditional Marketing
Negotiation
Secrets of Powerful Negotiation
Order taking is dead! Negotiation skills are critical to success in today's shifting market. In this powerful six part series, you will master the secrets you need to take your negotiation skills to the top.
Marketing & Prospecting
Eleven Ways to Build Your Business Using Word of Mouth Marketing
Word of mouth marketing is a powerful tool to spread the word about your real estate business. According to the Word of Mouth Marketing Association, WOMMA.org, there are eleven primary ways to spread the word about your business. How many of these strategies are you using in your business?
Eleven Strategies to Have Open House Visitors Give You the Correct Name and Phone Number
Many agents have difficulty obtaining legitimate names and numbers from visitors to their open houses. If you want good names and phone numbers from your open house visitors, tune in now to learn how.
The Top Ten Strategies for Dealing with First Time Buyer Syndrome
This session examines five strategies that will help you cope with
first time buyer jitters. Learn the primary reason most buyers have
issues as well as what you can do to help your first timers feel more
comfortable with the process. Key points include how to handle
closing and multiple offers.
Nine Ways to Make More Money in 2008
What are your New Year's Resolutions for 2008? Most of us resolve to make more money. If this is one of your resolutions, a great place to begin is by expanding what is most profitable and eliminating money-wasting activities. Here are nine ways to be more profitable in 2008.
How to Build a Referral Network Using Social Networking
Would you like to get hundreds of potential leads almost effortlessly? If so, it's time to discover the benefits of social networking. Learn how with www.LinkedIn.com and Eons.com.
Annual Reports and Neighborhood Open House: A Winning Lead Generation
Strategy
Hate door knocking? Tired of Just Listed Cards? Learn the secrets of
converting neighbors who live near your listings into potential
clients with a neighborhood open house. This session explains how to
create an Annual Report as well as the one gift you can give to your
open house visitors that is guaranteed to have them saying great
things about you for years to come.
How to Create a Positive Mindset
Are you faced with psychic vampires who drain you of your time and
energy? Would you like to hear how changing your environment can
change your income? What are the three traps that block top
production? What is the one secret that Jennifer Cummings used to
take Christina Martinez, America's top producing real estate agent,
from $4 million in net commissions to $7 million in just 14 weeks?
Don't miss this session which can make or break or business in 2008.
Working with Deaf Clients
How do you work successfully with a client who has a disability? What
kinds of comments must you avoid? What resources are available to
them? What special accommodations have to be made under the law?
Brandi Mahon shares her experiences working with deaf clients. Sooner
or later we all will have clients who have a disability. Don't miss
this powerful session that will keep on top of what you need to know.
So You Want to Be a Star?
Have you ever considered building your business through radio? If
you've got the itch to be on the radio, Mike Kelly reveals his
insider secrets for becoming a real estate radio star. Even if radio
is not your cup of tea, Mike's insights can help you be more
effective in both your advertising and blogging as well by building
trust with your listeners and readers.
>Order now
Sales/Listings
Four Strategies for Coping with a Declining Market
Down market got you down? Not to worry--this article shows you how to help sellers get real about their prices as well as providing four strategies that can help you cope with today's volatile market.
Nine Creative Ways to Acquire More Buyers from "Transforming the Market in 2008" by BestAgentBusiness.com
Transforming the Market in 2008 was written in just one week at NAR 2007. The effort was spearheaded by Steve Kantor, Patti Kouri, and Frances Flynn Thorsen. There are hundreds of ideas in this book that you can order from BestAgentBusiness.com. Here are Bernice's picks for the best strategies for buyers.
Eight Strategies to Get Your Listings Under Contract Now from "Transforming the Market in 2008" by BestAgentBusiness.com (Part 2 of 2)
Part 1 discussed how to get your buyers under contract. Part 2 looks at creative ideas to get sellers to be more realistic, how to handle low offers, as well as strategies for helping the
"The Magic of
Working with a Realtor"
Frances Flynn Thorsen, the Managing Editor of RealTown, shares the
secrets of unlocking what matters to buyers and sellers. The key she
says is tied to the type of house they grew up in. In this fast paced
session, Fran shares the top three things to do to build your
business in 2008 as well as how to work effectively with people from
different generations.
Strategies to Sell Listings that Don't Sell
Part 1 describes five
core strategies that every stager, listing agent, and seller must address
when preparing a home for sale. Also learn how "burying St. Joseph in the
back yard" may get your listings sold faster. In Part 2, learn why staging
the outside of your property is just as important as staging the inside
including right tips to make every one of your listings as saleable as
possible.
Earning Full Commissions and Short Sales
Never cut another commission again! Bernice Ross is the industry's leading expert on how to avoid commission cutting. In this session, she shares the very latest tips and strategies on how to avoid discount commissions and earn the full commission that you deserve.
Don't Get Caught Short by Ignoring Short Sales
Brandi Mahon specializes in short sales, not only in the Austin,
Texas area, but across the country. Brandi shares some of her secrets
to successfully negotiating short sales and explains some of the
jargon that you will encounter.
The Five Major Seller Food Groups
Mike Kelly: You know the five major food groups in terms of your
diet, but do you know the five major food groups when it comes to
listings? Join radio host and superstar agent Mike Kelly in this
fast paced session that outlines how to cope with each different
type. Mike also shares his secrets on how to avoid "chasing the
market down" as well as a series of powerful tips and techniques to
help you cope with a slowing market.
6 Ways to Get Sellers to Get Realistic About Pricing
Part 1:You have an overpriced listing--what do you do? Never fear,
Bernice is here with five different ways you can persuade sellers to
get realistic. These tips and techniques were developed in the
disastrous buyers' markets of the 1980s and and the early 1990s. This
is no bunk--these really work, not only with sellers, but with banks,
attorneys, CPAs--anyone who may be involved in pricing property.
Part 2: How to Calculate
Square Footage CMA
This is the one most valuable tool in the world when it comes to
getting sellers to be realistic about price. Best of all, it's simple
and easy to use. All you need to do is know how many months of
inventory are on the market. This simple, but exceedingly valuable
session will pay for the cost of your Listen and Learn subscription
many times over. Don't wait, listen to this powerful listing dialogue
today so that you can start closing those tough listings tomorrow.
Part 3: Holding Costs
This one is not for the faint of heart, but does it ever pack a
wallop. You'll need something to write with--don't try to do this one
when your tired or driving. In this powerful session, Bernice Ross
shows you how to determine how much your market is appreciating or
depreciating on a monthly basis. More importantly, she then shows you
how to use this information to get over-priced sellers to get real
about their price. You can't afford not to have this powerful tool in
your listing arsenal--hear it now--don't wait a minute longer.
>Order now
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